Tract homes.
A billboard on the highway says, “Homes you can tell apart.” I sincerely like this ad tactic, but find it sad that it’s even necessary at all. When driving through a neighborhood featuring only five color schemes and three home designs, doesn’t it just scream, STREETS OF GOLD? Ah, the road to hell is paved with good intentions. How in the heck will tiny Johnny know his friendly yellow home from the exact same one down the street with the lovely meth lab in the kitchen?
